Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced Bollywood superstar Shah Rukh Khan as its new brand ambassador. This collaboration marks a pivotal moment for Candere as it strengthens its foothold in the lifestyle jewellery market, especially targeting digitally savvy, expressive consumers.
Shah Rukh Khan’s New Role with Candere
Shah Rukh Khan will spearhead Candere’s multimedia campaigns spanning digital, television, print, and in-store platforms. The actor’s timeless charm and wide appeal perfectly align with Candere’s modern, inclusive vision for jewellery as a powerful personal statement.
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Speaking on the partnership, Shah Rukh Khan said,
“Jewellery has always been a powerful expression of love, memories, and identity. I’m thrilled to collaborate with Candere, a brand that offers a fresh perspective on how people wear and gift jewellery today. It’s elegant, relevant, and speaks to those who celebrate meaning in every moment.”
About Candere: A Design-Forward Jewellery Brand
Candere has made a name for itself by focusing on innovative, contemporary designs for both men and women. Notably, it offers one of the largest collections of men’s jewellery in the Indian market—a rapidly growing segment.
Ramesh Kalyanaraman, Director at Candere, explained,
“The jewellery industry is evolving. Consumers want pieces that reflect their personality, lifestyle, and specific occasions. Candere is built for this shift, especially appealing to Gen Z customers who are expressive, individualistic, and digitally engaged.”
He added,
“Shah Rukh Khan’s cultural resonance and emotional connect mirror our brand values. His association helps us convey that Candere jewellery is more than adornment—it’s a thoughtful expression of identity and intent.”
Why This Partnership Matters
The partnership highlights Candere’s strategic move to deepen its connection with consumers who prioritize not just aesthetics but also the meaningful stories behind their jewellery. With Shah Rukh Khan as the brand’s face, Candere aims to capture hearts and minds across India’s evolving jewellery landscape.
Frequently Asked Questions
Who is the new brand ambassador for Candere?
Bollywood actor Shah Rukh Khan has been appointed as Candere’s brand ambassador.
What makes this partnership significant?
It aligns Shah Rukh Khan’s timeless appeal with Candere’s modern, expressive jewellery brand, targeting digitally engaged consumers.
What kind of jewellery does Candere specialize in?
Candere offers contemporary designs for both men and women, including one of the largest men’s jewellery collections in India.
How will Shah Rukh Khan promote Candere?
He will feature in multimedia campaigns across digital, TV, print, and in-store platforms.
What is Candere’s target audience?
The brand focuses on Gen Z and millennials who seek jewellery as an expression of identity and lifestyle.
How does Candere differentiate itself in the jewellery market?
By emphasizing design-forward pieces and catering to consumers’ desire for personal, meaningful jewellery.
What message does Shah Rukh Khan convey about jewellery?
He describes jewellery as a powerful symbol of love, memories, and personal identity.
What is the House of Kalyan? Men’s jewellery?
No, Candere offers extensive collections for both men and women.
How does this partnership reflect current trends in jewellery?
It highlights the shift towards jewellery as a personalized, lifestyle-oriented accessory rather than just an adornment.
Conclusion
Shah Rukh Khan’s appointment as Candere’s brand ambassador reflects the brand’s vision to redefine jewellery as a meaningful expression of identity. By combining the actor’s widespread appeal with Candere’s innovative, design-led approach, this partnership aims to capture the imagination of modern consumers who value both style and substance. As jewellery evolves beyond tradition into a personal statement, Candere stands ready to lead the way.
